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Bedroom & Kids Room

FRIDA and ANTON – the new babyroom bellybutton by PAIDI

The companies alvi, bellybutton and PAIDI join up their competences and create a loving babyroom.

For the three companies PAIDI, Alvi and bellybutton children, their healthy growing up and their happiness come first. Within the cooperation of these three brands a charming room has been created that is a little “oasis” for babies: bellybutton by PAIDI.

“An old-established business like ours with decades of experience in furniture manufacturing, combined with the lifestyle and the ideas of bellybutton – this combination makes the cooperation so interesting“, explains PAIDI manager Udo Groene.

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FRIDA and ANTON: a nordic charm

The ecru varnished furniture of FRIDA and ANTON distinguish themselves by a contemporary nordic design, at the same time they transform a children’s room in a warm and comfortable place.

“As a result of the special finishing the woodgrain shows through and gives the furniture its charming look“, describes PAIDI designer Bruno Agostino. The slatted structure and the foot of the furniture are formal reminiscences to classical, old pieces of furniture, the handles in felt or leather enhance its modern form. “By means of the handles we refer to the fabrics of Alvi and bellybutton. The colours light blue, rose and grey are inspired by this fabric collection“, says Agostino. “

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A lot of useful features

The babyroom FRIDA and ANTON – bellybutton by PAIDI scores not only with its design but also with its range of functions. All drawers are equipped with a soft-close-system and at the doors a cushioning system is added.

Due to the slatted frame AIRWELL COMFORT which is adjustable in 4 heights it is easier and more comfortable for parents to put their baby to or out of bed. Furthermore, at a later date, the three removable bars of the cotbed permit children getting easily out of their bed on their own.

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The wardrobe with two or three doors offers a lot of space for baby’s clothes. And for a quick overview and more tidiness inside the wardrobe there are e.g. a drawer set, laundry compartment subdivision, knob-sets or a LED light optional available.
PAIDI offers also different options to transform the cotbed in a junior bed (70 x 140 cm) or in a junior bed with protective sides – also available with a little ladder – or in a comfortable children’s canapee.

By Danica Maričić

Interior Designer and Integrated Marketing Communications Pro, Loving Writing and Photography, Passionate about Life & Style, “True Blue” Mediterranean Girl, Curious Traveller & Designer