INDOORS OR OUTDOORS, WORK OR LEISURE, AT A MEETING OR A DINNER PARTY, SERIOUS AND CONCENTRATING HARD OR PLAYFUL, INSPIRING FUN…
EXTREMIS’ TOOLS FOR TOGETHERNESS DO AWAY WITH ALL THOSE OUTDATED OPPOSITIONS.
AT OUR EXHIBITION STAND (HALL 16, B20) IN MILAN VISITORS CAN EXPERIENCE IT FOR THEMSELVES: THE EXTREMIS COLLECTION WORKS PERFECTLY IN APPARENTLY CONTRADICTORY SURROUNDINGS.
TWENTY YEARS OF PIONEERING DESIGN
The time has long since passed that we split up our lives into strictly divided pigeon holes. In the 21st century, the artificial borders between public and private, living and working, productivity and relaxation are blurring more than ever before.
In fact this is not really new. Pushing back the boundaries is a natural characteristic of playful, enquiring, adventurous people. That was true right back in the time of the great 16th century French writer François Rabelais, in whom Extremis has found a high-spirited soulmate. Rabelais is a prime example of a modern, open mind. He wanted to find things out, to experience life, which is why he cheerfully ignored all society’s silly little rules and limitations. Away with imposed traditions and etiquette. Rabelais had the guts to go to extremes.
The resemblance is clear. At Extremis, too, people like to question received ideas. They are not satisfied with rigid, middle-of-the road notions. Fired up by the urge to find things out and experience life, Extremis steps off the beaten path just like Rabelais.
Of course it makes sense to recognise differences between young and old, work and private life, indoors and outdoors. But does it really make sense to emphasise these oppositions as well? Extremis is convinced that it does not. Concentrating too hard on oppositions leads to black-and-white thinking and limits the possibilities. That is completely against Extremis’ philosophy. The design company owes its 20-year reputation to what its founder and designer Dirk Wynants calls “Tools for Togetherness.” Extremis products are specially designed to bring people together… in an atmosphere of belonging together, never dividedness or exclusion. Extremis is open for diversity and welcomes differences, without losing sight of what fundamentally binds people together.
BOUNDARIES ARE BLURRING. OUTDOORS AND INDOORS, WORK AND LEISURE MERGE SEAMLESSLY.
FROM PATIO TO LIVING ROOM, MEETING AREA AND OFFICE…
Don’t call a Marina table “just a picnic table.” Of course this phenomenal multipurpose piece of furniture with infinitely extendible profiles makes the perfect picnic table in every way. That is demonstrated with verve (and even with delightful sounds) at the Extremis stand this time. Visitors will experience firsthand all the other convincing possibilities that the Marina line has to offer. A gigantic Marina table cuts across different zones (a garden zone, living zone and office zone), changing effortlessly as it goes from a pleasant outdoor furnishing with benches into an ideal dining table with comfortable Captain’s chairs. Even more persuasive is the transition to a super-wide office desk, thanks to doubled-up profiles, including storage and computer screens. The multi-purpose nature of the table is further strengthened by a wide range of top-quality Captain’s chairs, from specially designed outdoor seating to fully functional office chairs.
That the Marina line offers perfect solutions in these different surroundings is absolutely not an empty slogan. Countless practical examples have proved it. Dirk Wynants began by testing out the possibilities successfully in his own home. But nowadays Extremis also gets more and more orders from innovative companies like Google, Apple and Microsoft. On their premises, too, people no longer draw sharp boundaries between work and play, concentration and daydreaming, achievement and relaxation. Because one thing is simply not possible without the other. The office environment is taking on more and more characteristics of a home environment with pleasant spots to meet and relax. Contact with the outdoors, the possibility of enjoying the view and fresh air, is a big attention-grabber. This confirms Extremis’ insights once again: let’s get rid of artificial oppositions: we want to feel at home and have fun at work, we also want suitable spaces to do our work well at home, and preferably without too much distinction between indoors and outdoors because, weather permitting, we do not want to feel shut up indoors all day. The Extremis range has been considering these possibilities for choice for many years!
