the first interactive exhibition booth using Google Maps Business Vie technology.
A development set to revolutionise trade fairs across the industry in Italy and throughout Europe.Today, the organisers of MADE expo, the biennial architecture and building construction show, are thrilled to announce MADE Virtual,a service based on Google Maps Business View technology that takes users from all over the world into the exhibition booth, gives them an on-line tour in multiple languages, plus video clips, and allows them to interact with client companies. And all it takes is one click.
After the real show ends, MADE expo client companies will be able to activate Made Virtual, an interactive tour they can embed in their own websites and social media pages, as well as in a special section of the www.madeexpo.it website.The exciting and increasingly popular concept creates a rich interactive and immersive experience for users and combines it with enhanced visibility and accessibility for client companies, straight from the pages of search engines.
An interactive experience with a 360 degree perspective, available to users 24/7, anywhere, any time.In short, it’s a new communication tool that enhances and deepens the trade fair experience, making it even more indispensable.
“Both visitors and client companies are clamouring for trade shows to innovate in order to continue creating value. Thanks to MADE Virtual, MADE expo exhibitors will be the first users of a tool designed to boost the value of their trade show investment. The technology allows exhibitors and their customers to interact directly and effortlessly, without time or geographical constraints, using the most powerful on-line platform, Google”, explains Giovanni De Ponti, General Manager of MADE expo.
