Categories
News

From Milan to Moscow – quality home furnishing

I Saloni WorldWide Moscow, the benchmark home furnishing event for Russia and the countries in its geopolitical basin, celebrate their 11 th edition in Moscow in October, flanked as always by SaloneSatellite. This year also features MADE expo WorldWide, showcasing interior architecture, doors and surfaces.

The yardstick for interior concepts, i Saloni WorldWide Moscow 2015, will be exhibiting the best home furnishing products shown at the Salone del Mobile in Milan last April. The fair, at Crocus Expo-2 from Wednesday 14 th to Saturday 17 th October, will be split into two sections, Design/Modern and Classic.

With new opening hours regarding the previous editions – from 10 am to 6 pm on Wednesday 14 th , Thursday 15 th and Friday 16 th, and from 10 am to 5 pm on Saturday, when the event is also open to the general public – i Saloni WorldWide, recognised as the only vehicle for high-end furnishings on the Russian market, will draw in those attracted by the huge range of goods on offer – from furnishings to upholstereds, lighting systems, kitchens, office furniture, furnishing accessories, bathroom furniture, textiles and coverings.

This year also marks the 11 th edition of SaloneSatellite WorldWide Moscow, the established launch pad for young designers from Russia and the former Soviet Republics, providing opportunities for contact with the exhibiting companies and enormous visibility, thanks to the huge press presence at the event.

The figures for the 2014 edition are testament to the importance of the Saloni WorldWide Moscow in accompanying and promoting exhibiting firms on promising foreign markets: 526 exhibitors (454 Italians and 72 from other countries), 40,483 operators and journalists.

15376242129_221e869e9b_k_resize.jpg

The turnout of Russian visitors to the Salone del Mobile in Milan continues to underscore the soaring Russian market interest in Italy’s home furnishing sector and in Made in Italy goods, confirmation also of the importance of the Saloni WorldWide mission. Russia is Italy’s 5 th largest furnishing sector market outlet (worth €774 million in 2014, equal to 7 percent of the total) in terms of furniture exports, while Italy became Russia’s second largest furnishing product import country in 2014.

In complete synergy with i Saloni WorldWide Moscow, also at Crocus Expo and on the same dates, MADE Eventi is presenting MADE expo WorldWide, the event devoted to doors and surfaces.

Experts and specialist journalists will again have an opportunity to acquaint themselves with solutions for internal architecture conceived by some of the leading Italian manufacturers of surfaces and doors.

The main event, MADE expo, became an instant European point of reference for the architectural and construction world following its debut in Milan in 2008. During the four-day event, therefore, the city of Moscow will be hosting two synergic showcases representing the pinnacle of the home furnishing sector, of which Italy is the undisputed global leader.

15376843567_b6ccc9e17e_k_resize.jpg

The shows will be further complemented by the Master Classes, providing an opportunity for focus, reflection and discussion on design issues. Organised in collaboration with ICE, the Agency for the international promotion and internalisation of Italian companies, they continue to draw in such major sectoral players as Mario Bellini, Mario Cucinella, Michele De Lucchi, Rodolfo Dordoni, Ferruccio Laviani, Fabio Novembre, Paolo Rizzatto and Patricia Urquiola.

As of the beginning of July, the pre-registration service for operators and the press will go live on the User Area (Area Utenti) section of the isaloniworldwide.com website.

By Danica Maričić

Interior Designer and Integrated Marketing Communications Pro, Loving Writing and Photography, Passionate about Life & Style, “True Blue” Mediterranean Girl, Curious Traveller & Designer