Primo Piano Fitness & Cattleya Wellness, a new design project by interior designer Elisabetta de Strobel, has been officially opened in Verona, Italy. Spread over two floors, this fitness & wellness center comprises an entrance area measuring around 60 sq.m., a 320-sq.m. gym, a lounge area with a corner bar covering 43 sq.m., a room for courses (71 sq.m.) and a wellness area totaling 190 sq.m., made up of a swimming pool and spa.
The Reception and the Offices of the Fitness & Wellness Center
The ground floor of the fitness & wellness center hosts the reception and the offices, separated by a smoked glass partition that creates an appealing semitransparent effect. The door through to the wellness area is adjacent to a six-meter-high mirror wall that reflects one of the most striking, distinctive elements of the ground floor, the lift.
Thoroughly transformed, it is covered by two graphics – a woman and a man engaged in physical exercise – in one-way microperforated adhesive film by the Verona-based company Publidecor. Worth mentioning is the idea of design continuity de Strobel has sought to bring to the floor and the walls, to create a smoothly blended effect thanks to the use of a wood-effect PVC material.
The Spacious Open-Plan Gym
On the upper floor of the fitness & wellness center is the spacious open-plan gym, featuring a selection of latest-generation equipment (Technogym and Canali), illuminated by large windows, and a lounge/bar corner in which technology plays a key role: distributors regulated with apps and microchips allow for a pause with the accent on interactivity.
A striking design feature is a yellow sofa by Brunello 1974, an exceptional example of fine craftsmanship. The first floor is completed with a room for courses equipped with a projector to access group activities or private activities with a personal trainer or online videos. The wallpapers, supplied by Tecnografica in Reggio Emilia, have been customized and offer essential architectural support.
“We took care of the concept of the whole place: the color scheme, the wallpapers, the covering material used for the lift, the resin coating of the stairs, the glass parapets and their lighting, the mirror wall, the arrangement of the furnishings and the floral decorations and the lighting in the pool area” explained interior designer Elisabetta de Strobel. “The most important element in the whole project is, without doubt, the strikingly appealing entrance”.
Photos: Maurizio Marcato
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