When it comes to festive holiday decorations, specialist retailers have four big décor trend worlds at their disposal for the 2019/20 season: tender festivities, essential ceremonies, sweet traditions, and luminous celebrations. But how can the Christmasworld trends be applied to festivals and seasons of the year in specific design terms? Designer Claudia Herke from Stilbüro bora.herke.palmisano design studio gives tips on the trends and shop design.
Luminous Celebrations / Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
Decorating Trends / Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
In the winter, the Christmasworld décor trend ‘tender festivities’ ensures a festive decoration scheme in pastel colors. Cool, gleaming gold and frosted effects provide special accents and catch the eye – whether for Christmas decorations at home or in retail window displays.
Tender Festivities / Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
Tender Festivities / Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
“Tender festivities is a calm and peaceful trend with a minimalist design. Central to it are unusual shapes and surfaces, combined with matt finishes and stone effects, as well as crinkled and folded textures and exquisite papers”, says designer Claudia Herke. At the same time, these imbue this delicate style with a sparkling effect, which surprises customers and invites them to discover more in the shop.
Tender Festivities / Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
Tender Festivities / Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
It is worth playing with these elements in shop design and window displays. Crinkled tissue paper, for example, can be applied as a photo motif for background and wallpaper designs. On the delicate color theme, an additional printed motif could be a transition from rose pink and violet to pale yellow.
Essential Ceremonies / Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
Luminous Celebrations / Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
In addition, mirror effects, glossy touches, chrome, and gold produce an optimal effect from a distance. “The use of cool gold, in particular, has an exquisite, sophisticated effect. You can add luminous highlights to this in your window decorations. Strings of fairy lights, illuminated garlands, and luminous paper star decorations hung up in a row can be used very successfully for this”, as trend expert Herke explains.
Essential Ceremonies / Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
Essential Ceremonies / Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
A lot of delicately tinted glass and frosted touches on the flowers and grasses that were chosen also emphasize the very modern, minimalist look.
Decorating Trends / Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
Luminous Celebrations / Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
Stilbüro bora.herke.palmisano, on behalf of Messe Frankfurt, was once again responsible for the prestigious trend show at Christmasworld 2019.
Stilbüro bora.herke.palmisano / Photo – Messe Frankfurt Exhibition GmbH
To put this together, they filter out current trends from society, fashion, architecture, and design and apply them to upcoming colors, shapes, and materials in festive decorations. With the new products from the Christmasworld exhibitors, the trend show offered retailers an abundant ‘decorative portfolio’, from which they will be able to draw for the whole year.
Essential Ceremonies / Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
Cover Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
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