At Christmasworld 2019 in Frankfurt, Germany, the Kinemona Vintage special design show created an interest with its Hawaiian saffron yellow and other warm yellow colors, combined with gold.
Photo – Messe Frankfurt Exhibition GmbH
The 2dezign creative team (Rudi Tuinman and Pascal Koeleman) deliberately set out to surprise and give inspiration for storytelling in retail decor. “We made the summer color yellow into a Christmas color because people need bright colors in this often dreary world. See and feel. What counts is the atmosphere that arises from the combination of fresh flowers and plants with decorations”, as Rudi Tuinman explains.
Rudi Tuinman, 2dezign
Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
Think Outside the Box: Learn from the Designers
2dezign love the unconventional, they love thinking outside the box and designing new looks with unusual objects and colors. This can be implemented in both small and large formats – home décor and retail décor.
Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
“Be it furniture, Christmas decorations, lighting or decorative elements – it’s all about combining things in a way that is different, in order to create a particular atmosphere,” says Rudi Tuinman, Managing Director of 2dezign. “Before you begin to buy, think about the overall concept and establish the colorways,” urges Co-Managing Director Pascal Koeleman.
Pascal Koeleman, 2dezign
Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
Like with cooking, when you’re trying to create a festive shop display, it all depends on the individual elements of the preparation. The design innovation comes from the new mix. And you can play on this all year long, in order to constantly surprise your customers and invite them into the shop. “That way, you continually create a new stimulus for people to buy,” says Pascal Koeleman.
Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
The special display is intended to encourage the retail trade to try something new – be it in the display window and shop design or the decoration of outside areas and public spaces.
Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
“Emotion is the key. With startling and unexpected concepts for sales and display, we make people smile, get them, once again, to look through children’s eyes and awaken their wish to buy. It is from this approach that we draw inspiration for new story-telling ideas that create the “wow” effect at the point of sale,” explains Rudi Tuinman.
Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
Cover Photo – Messe Frankfurt Exhibition GmbH / Pietro Sutera
For more decorating inspiration, you are welcome to follow Archi-living.com on social media.
The Christmasworld Décor Trends 2019/20 – Festive Holiday Colors and Ornaments – Find Out More
Shopping Centre Interior Design – Design by Modern Nature – Discover More
