The bathroom, vigorous surroundings, abundant in inspiration: a place that does not allow itself to be limited by its function, but that effortlessly becomes an integral part of the home. Ceramica Globo’s philosophy focuses on creating a design product that can satisfy the public’s different tastes, while still remaining consistent with the company’s own history and its own concept.
Setting up the display has been entrusted to the duo Thukral & Tagra, dynamic and creative Indian artists whose work ranges from art to design to graphics. This collaboration aims at radically transforming the expository logic connected to the bathroom and its related items, approaching this subject in a fresh and original way. Pop and organic inspirations, visual references to India of the third millennium present to the world a complex and fascinating reality, dreamlike and colored with vintage touches.
“Animus is the title of a project that we conceived while travelling between Milan and Dehli in 2006. It was our first trip to Italy to participate in an exhibition for the Salone del Mobile.”
Thus, Animus is reminiscence, an almost nostalgic dream.
For Thukral & Tagra, the continual references between the ancient and the modern arise from the fusion of craftsman activity and the technological component with the explicit desire to explore the still-human essence of industrialization. An optimistic vision that dreams about the future is encouraged, while still being strongly anchored in the past. This is precisely one of Globo’s strengths: a brand that has known how to combine the mastery of traditional ceramic manufacturing with the most innovative industrial processes, guaranteeing quality on one hand, and on the other, ensuring continuous research, paying special attention to sustainability and the environment.
The two artists selected four products from Globo’s catalog, embellishing them as to transform them into a retro-style radio, loaded with speakers, buttons and frequency indicators. Soft pastel colors define the contours of the device, where at times one can see shapes of plants and fragments of wood, expressions of a visual vocabulary that references continuous interconnection between nature and technology.
Showroom Globo
C.so Monforte 15, Milano
