From November 22nd to 24th, Rovinj will host, again this year, a design trade fair that combines designer meetings and business gatherings – Design District. This creative event, specializing in interior and exterior design for hospitality and residential properties, is an ideal opportunity for furniture, flooring, doors, windows, home decor, and HoReCa program manufacturers, to present their products and innovations to architects, interior designers, and investors. In this article, powered by Design District Rovinj, discover 5 great reasons for exhibiting at this innovative design-meets-business-event in one of Croatia’s top travel destinations.
- The Beneficial Role of Traditional Trade Fairs in the Era of Digitalization
- The Importance of the Personal Meeting of the Exhibitor with Potential Customers, Partners, and Investors
- Getting Real-Time Feedback
- Networking Opportunities at Design District Rovinj 2024
- Strengthening Awareness of Your Brand and Increasing Recognition in the Market
- Exhibit at the Design District Rovinj 2024 – Great Opportunity for Manufacturers of Furniture, Flooring, Windows, Doors, Textiles, and HoReCa Programs
The Beneficial Role of Traditional Trade Fairs in the Era of Digitalization
It is often said that digital tools are the best solution for opening new markets and retaining existing ones, however, there is still no substitute for personal contact. This is where traditional trade fairs come onto the stage. At specialized events such as the Design District, exhibitors can address defined target audiences, in this case – architects, interior designers, and investors in the tourism, hospitality, and residential property sectors.
Showcasing products and services during a traditional trade fair enables a detailed presentation of functionality and ways of applying products. Also, exhibiting at trade fairs brings real-time feedback from potential or existing customers. The opportunity to test a product on the spot can be a decisive factor in purchasing it. Therefore, despite the widespread presence of digital tools, physical product testing at trade shows remains a key asset that significantly impacts sales success.
In today’s highly digitalized world where information and products are available at the click of a mouse, personal experience is becoming a key differentiator for companies looking to make their products and services stand out. Despite the growing popularity of digital marketing strategies – trade fairs, and similar events still provide a valuable opportunity to create unique experiences that can significantly increase customer loyalty and satisfaction. For example, fairs enable direct interaction between exhibitors and visitors. This interaction helps build stronger and deeper relationships with potential and existing customers. When visitors can talk to company representatives, get answers to their questions, and try products, they feel more connected to the brand.
The Importance of the Personal Meeting of the Exhibitor with Potential Customers, Partners, and Investors
The topic of holding traditional fairs in the age of digitalization is very current, and what is very important to emphasize is that there are many great reasons in favor of participating in trade fairs. Namely, personal contact between exhibitors and potential customers, partners, or investors creates a deeper connection and trust. In this way, exhibiting at fairs is an excellent way to make new and strengthen existing business ties. In other words, meetings with new or existing clients and partners, in a somewhat informal environment, make it possible to build and strengthen business relationships and discuss future projects. So, personal meetings at traditional fairs – help to build long-term business relationships, based on trust and common interests.
Exhibitors loyal to this fair for years know, very well, that exhibiting is a valuable opportunity to meet potential and existing clients in person. The personal contact you will achieve as an exhibitor will enable you to build strong business relationships faster. When customers have the opportunity to meet you personally and discuss their wishes and needs with you face to face, they feel more ready to entrust their business needs to you. So this type of communication helps build trust and long-term business relationships.
Getting Real-Time Feedback
One of the biggest advantages of exhibiting at a traditional fair is getting real-time feedback. The trade fair provides a direct opportunity to gather feedback from visitors as exhibitors can gain valuable insights into customer opinions and needs through conversations and interactions. This feedback is a great way to improve products and services, adjust marketing strategies, and better understand the market.
When visitors see that their feedback is valued and taken into account, they feel more connected to the brand, which increases their loyalty – this is a formula that the exhibitors of the Design District event in Rovinj are happy to talk about through their examples of achieving successful business deals on the construction and furnishing of hospitality and residential facilities.
Design District Rovinj is such a festival of experiences – it provides a unique opportunity for visitors to try products on the spot, feel the quality of materials, and check product functionality. During the three days of the trade fair, exhibitors can apply interactive demonstration opportunities to provide visitors with a detailed presentation of the functionality and benefits of their products and services. The application of video and simulation is recommended to further interest and engage visitors and enable them to experience the products in a new way, adapted to the target groups visiting the trade fair: architects, interior designers, and investors in the tourism and hospitality sector.
Networking Opportunities at Design District Rovinj 2024
As an exhibitor, you will have the opportunity to connect with key industry players, present your products and services, network, exchange ideas, and close new business deals.
It is important to emphasize one of the exceptional advantages of the exhibitors of the Design District fair, which is the networking that enables cooperation with other companies from other sectors who are often looking for new suppliers. During the fair, it is possible to talk directly with key players in the industry, exchange ideas, explore opportunities for cooperation, and offer them your products. This has been present for years as an added value of this design-tourism event in Rovinj since direct interaction is an indispensable addition to communication via e-mail or phone – given that it enables direct and personal contact and presentation of products and services to potential clients.
Architects and Interior Designers
The organizers have defined two key target groups towards which most promotional activities are directed – architects and interior designers. As the previous exhibitors at the Design District Rovinj fair know very well, they are happy to visit the fair at the end of the year to choose new suppliers of goods and services for their projects. Investors listen to their advice and recommendations because architects and interior designers play an indispensable role in the success of resorts, hotels, holiday homes, apartments, restaurants… The ability of these creative professionals to combine aesthetics, functionality, and modern technologies creates indoor and outdoor spaces that meet the guests’ high standards and contribute to the long-term success of the hospitality facilities.
Whether it is the construction of new facilities, or the reconstruction of existing ones, their expertise and creativity are key to designing unforgettable experiences that will attract and retain guests. They confirm their presence as visitors at the trade fair, several months in advance, and often define the brands or products they need for future projects. In this way, the fair becomes specialized, business-oriented, and focused on concluding deals.
Strengthening Awareness of Your Brand and Increasing Recognition in the Market
Fairs provide a platform for presenting the brand to the public and showcasing products and services to numerous potential customers, partners, and the media. This type of promotion helps build awareness of your brand and increases market recognition.
One of the main advantages of exhibiting at traditional fairs is the possibility of creating a positive impression of your brand. A well-designed stand, attractive presentations, and interactive demonstrations help attract visitors’ attention and leave a lasting impression. Visitors having a positive experience with your brand at a trade show will more likely purchase your products or services.
Creating Unique Experiences at Design District Rovinj
It’s also essential to emphasize that the design festival, Design District in Rovinj, creates emotional connections with visitors – as confirmed by the exhibitors over the years. Namely, unique experiences during the fair, inspiring presentations, attractive stands, and interactive activities evoke positive emotions in visitors, inspiring them to conclude contracts and start business cooperations. Of course, the unique ambiance of the old factory, owned by the Maistra and Adris group, contributes greatly to this experience. Positive emotions, expert exhibitors, and visiting professionals from the world of architecture, interior design, and the tourism investment sector connect with exhibiting brands and make this design-tourism event a place of exceptional business opportunities.
The business fair in Rovinj offers a unique opportunity to create experiences that increase customer loyalty and satisfaction. Regardless of the widespread presence of digital tools – direct interaction, live demonstrations, multisensory experiences, educational content, personalization, and emotional connections created at trade shows are also key to success. Creating unique experiences at fairs attracts new customers, and strengthens relationships with existing customers. Therefore, in the ambiance of the old factory, during the three days of the Design District Rovinj trade fair, a business audience composed of architects, interior designers, and investors who create projects in the tourism and hospitality sector is traditionally expected.
Previous editions of the trade fair have shown that creating unique experiences helps form long-term relationships with new and existing customers. Namely, when visitors have a positive and unforgettable experience with a certain brand at the fair, they return and become loyal customers. This long-term relationship is based on trust and positive emotions, which is the key to the long-term success of any provider of furniture, floor coverings, lighting, doors, windows, and HoReCa programs such as textiles, and accompanying interior and exterior decoration.
Exhibit at the Design District Rovinj 2024 – Great Opportunity for Manufacturers of Furniture, Flooring, Windows, Doors, Textiles, and HoReCa Programs
Join as an exhibitor at a specialized event, a festival of furniture and interior and exterior decoration products, the Design District fair and seize the opportunity to present your innovations and products to a target audience. Enjoy networking and making business connections at the prestigious event in Rovinj in November. Welcome! 🙂
Photos – Design District Rovinj, Zajednica dizajnera interijera (ZADIN), Danica Maričić
For more design & travel communications, you are welcome to follow Danica Maricic, Interior Designer and President of the Committee for Media and Institutional Promotion of the Profession at the Community of Interior Designers, on Facebook, Instagram, and LinkedIn, and discover these related articles.
