Craftica by Formafantasma for Fendi
Strip back to reveal purity and integrity
In search of a sense of spirituality natural materials are celebrated in their purist form.
As a response to mass production, the interest in objects that have personalities and are accompanied by stories is increasing.
In the quest for meaning, this movement honours natural materials by embracing their imperfections and highlighting their origins deliberately.
Art direction by FranklinTill Photography by Jeremias Morandell Project Bambi by Amielia Katze Grown Creatures by Iris Kloppenburg
The results are primitive yet modern aesthetics. Wild and coarse nature with its unadulterated colours, textures and shapes acts as the generator of ideas. In this way, designers focus on the humble, the pure, the unadorned.
Atlas by Amba Molly
Pristine, untreated materials are used, and resource-saving production processes and the longevity of products define the main criteria. Animism, essentialism, minimalism and reductionism prove to be the decisive trends.
